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Strategic Planning For Growth (November 22)

Strategic Planning For Growth (November 22)

November 22, 2023 9:00 AM - November 23, 2023 1:00 PM (MST)


Business success is not an accident, it is planned – yet, very few construction companies regularly practice any type of strategic planning. This Strategic Planning course, designed exclusively for Canadian Contractors, will transform your company. It isn’t a miracle cure; it’s a program that teaches the fundamentals of strategic planning to construction professionals. 

If you are interested in growing your construction company, you need to ensure that you have a good growth strategy. For that, you need a strategic plan to expand your capacity, make better profits, ensure success and build a better company.  

Some preliminary questions: 

    Does your company have strengths that are an advantage over your competition? 

    Does your company have weaknesses that are unnecessarily holding you back?  

    Does your company have opportunities within your market that you might pursue? 

    Does your company have unknown threats that you need to address? 

This strategic planning course is based on a hypothetic, privately-owned company whose three principal shareholders have grown their company into one of the foremost mechanical contractors in the province. With annual revenues of $25M, the shareholders recognize that operations and profits are stable and feel that now is a prime time to grow the company. To move to the next level they will need to do a SWOT analysis and create and implement three comprehensive plans. This course teaches all the required procedures to create a comprehensive growth plan. 

A SWOT analysis is a great tool that makes it easier to think through every aspect of your company’s strengths, weaknesses, opportunities, and threats and is the first step in developing a strategic plan. By examining 90 different issues in your company you will create a matrix with each of the four elements ranked. When the SWOT Matrix is completed, we will develop planned strategies together with a monitoring and reporting system to track progress.

SWOT Analysis  

  • Weaknesses 
  • Opportunities 
  • Threats 

Strategic Growth Plan 

  • Ranks SWOT issues 
  • Establishes growth priorities 
  • Initiates actions

Annual Business Plan 

  • Executive summary 
  • Objectives 
  • Keys to success 
  • Mission statement 
  • Company summary 
  • Management summary
  • Competitive comparison 
  • Competitor analysis
  • Market analysis
  • Strategy and implementation summary 
  • Pricing strategy 
  • Revenue strategy 
  • Break-even analysis 
  • Strategic alliances 
  • Financial assumptions 
  • Financial schedules 

Financial Plan 

  • Annual projections and budgets 
  • Monthly P&L and KPIs 
  • 12-month forecast 
  • 3-year profit projection 
  • 12-month balance sheet forecast 

Every manager who contributes to your company’s growth and success will profit from this course. They will join over 300 construction personnel who have already benefited from this course since 2019. 

Instructor – Wayne Newell 

For over 35 years Wayne provided financial leadership to companies throughout Canada, the United States and the Caribbean. Now retired, he was formerly a designated CMA (Certified Management Accountant). As your course developer and instructor, he has a deep background of experience in accounting - specifically in the area of construction contracting – and is enthusiastic about passing on his industry knowledge and insight. 

During his seminars he discusses his experiences in implementing specific techniques, methods and strategies used to help contracting companies increase profits, control and/or reduce costs and improve cash flows. In the past twenty years Wayne has presented his exclusive Construction Management Courses to over 3,500 construction professionals from St. John’s to Victoria.  He was awarded his CMA designation in 1972. 

Course outline 

This course will be delivered in partnership with your local construction association and other associations throughout Canada. As such, you will be participating with industry professionals from many provinces.  

Webcams and a computer/laptop are mandatory. This course involves on-screen interaction with your instructor and classmates, reading/viewing on-screen content like slides or videos, and interacting via typing with questions or responses. For this reason, cell-phones or tablets may not be adequate. 

In order to issue course certificates, attendance will be monitored through Zoom “Usage” reports which will show all the attendees in the class and how long they were logged in.  

Please plan to be fully engaged in the class just as you would for attendance in a classroom.  

Access information and the course manual will be provided to you by your association via email in advance of the training. 

Future Offerings of this course: 

May 28 & 29, 2024 - REGISTER HERE 


Member: $399.00 + GST

Non-Member: $499.00 + GST

Online with Zoom

Edmonton, AB Canada
Event Contact
Brittaney Down
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November 22, 2023 9:00 AM - November 23, 2023 1:00 PM (MST)

November 22, 2023 - 9:00 am - 1:00 pm MST 

November 23, 2023 - 9:00 am - 1:00 pm MST

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